Volkswagen presented an ad at 2011 Super Bowl with a clever pop culture reference and a heartwarming moment. The ad team collaborated with Lucasfilm for this ad. The director chosen by Deutsch team was Lance Acord and in the role of mini-Darth they cast 6-year-old Max Page, a young actor with theater experience.
Deutsch and Volkswagen won the 2011 Super Bowl advertising contest with their Star Wars-themed spot.
"The spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and the unforgettable Star Wars™ score to create an emotional commercial."-Volkswagen
No comments:
Post a Comment